An online store for your Instagram bio link

Your followers already like what you sell. Give them one link where they can see every product, pick a size and order, without waiting for you to answer a DM.

Why "DM for price" loses orders

A customer who has to ask the price has to wait for your reply, and may have moved on by the time it comes. You also end up answering the same question many times a day, and copying addresses out of chats. With a store, the price, the sizes and the checkout are there whenever the customer is ready, even when you are asleep.

From a reel to an order

1. Someone sees your reel or post and opens your profile.
2. They tap the link in your bio and land on your store, on your own domain if you connect one.
3. They choose a product and a variant, such as size or colour.
4. They check out as a guest, paying by cash on delivery or online.
5. The order appears in your admin, ready to pack.

Set your store up for Instagram

• Use the photos you already post. People who followed you for them will recognise the product straight away.
• Add variants. Size, colour, price and image can be set for each variant, which saves a lot of "is this in XL?" DMs.
• Change your banners when you launch something. You can do it from theme settings, with no developer.
• Use a domain of your own. It looks better in a bio and is easy to say out loud in a reel.
• Add your Meta Pixel before you run ads. Then Meta can see product views, add to carts, checkouts and purchases from day one.

Link every post to the right place

Make your store the first link in your bio. In a story, use the link sticker and send people straight to the product you are showing. When someone asks in a DM, reply with the product link, not a photo and a price.

What it costs

₹0 a month. When an order is delivered and not returned, you pay 1% of what the customer paid, plus 18% GST on that fee. See the full pricing.

Do customers also message you? See how to sell on WhatsApp with the same store.

Questions sellers ask